Thank you for visiting This site is owned and operated by Black Tomato Limited trading as Beach Tomato, of 4-14 Tabernacle Street, London EC2A 4LU (referred to in this policy as “Beach Tomato” “we,” “our,” and “us”). Beach Tomato is the data controller for the purpose of the Data Protection Act 1998 (the “Act”).
This site provides a wide range of information, but, like many web sites, we also collect information from our visitors, which may include personally identifiable information (e.g. your full name, e-mail address and phone number) as well as non-personally identifiable information (e.g., aggregate statistics about what parts of our site are most popular). This privacy policy is designed to tell you about what kinds of information we collect from visitors; how we collect such information; how we use information we collect; with whom we share information we collect; how you can access information we collect from you; and what kinds of security we use to protect information you provide.
Before using this site – and particularly before submitting personally identifiable information via this site – you should read this entire policy. By using this site you will be deemed to have agreed to the terms of this policy. If the terms of the policy are not acceptable to you, please do not submit any personally identifiable information via this site.

Please be aware that this policy applies only to the website. Within this site, you may see links or references to other websites that are not covered by this policy and may have different information practices. We therefore encourage you to read the privacy policy of each website you visit. We provide references and links to third party websites for your convenience only; we do not endorse or recommend such sites, their content, or their information practices. You are solely responsible for any interactions you may have with such websites.
Beach Tomato ‘Shop Now’: For example, when you review clothing and accessories in the ‘Shop Now’ section and you click on an item, you will go through to the website of a third party clothing retail supplier who is not part of Beach Tomato. Any personally identifiable information that you provide in relation to the purchase of any item of beach clothing or accessory, such as name address and phone number, will be provided to that third party supplier company on the terms of that supplier’s privacy policy, as well as that supplier’s terms and conditions of sale. Please ensure you read the privacy policy of that supplier before providing your personally identifiable information to them.
Beach holidays: Beach Tomato is part of the travel company Black Tomato Limited and if you send us an enquiry about a beach holiday, your enquiry will be dealt with by one of our travel experts. If you make a booking for a beach holiday, your contract will be with Hays Travel Limited trading as Black Tomato and the privacy policy and the terms and conditions of Black Tomato will apply.

This site collects information from its visitors in two ways: actively and passively. Active information collection refers to instances in which we gather information from you when you fill it in and send it to us, such as by making an enquiry for a beach holiday, signing up for an electronic newsletter, or sending us a message by e-mail. Active information collection can include both personally identifiable information (e.g., your full name or information that is unique to you) and non-personally identifiable information (e.g., if we were to ask for your first name and a list of the top three things you like about our site). Passive information collection refers to instances in which we collect information from you that you have not actively provided (please see the next section of this policy for a summary of our passive information collection practices).
Email newsletter registration
If you are interested in receiving electronic updates, alerts, and other information from us regarding this site and our products and services, you must provide us with an e-mail address. In completing your registration, we may also ask for optional information, such as how you found us, to help us better serve you in the future.
Enquiries e.g. “Book a tailor-made trip” and “Take me to the Beach”
When you submit an enquiry for a beach holiday, we ask you to provide personally identifiable information such as your name, email address and telephone number in order to be able to respond to your enquiry.
Feedback Information e.g. “Share your thoughts”
We welcome your comments and feedback regarding this site and our products, services and programs. This site provides an e-mail address that permits you to send us your own e-mail address, comments, and any other information you choose to include. E-mail is not secure. As a result, you should carefully consider what information you wish to send to us via e-mail.

We may use special technologies to passively collect information while you are visiting (that is, you do not actively provide this information) which would allow us to collect certain kinds of non-personally identifiable information, including your Internet domain name, the type of web browser you use, the operating system you use, the date and time of your visit, the specific pages you visit, and the address of the web site you visited prior to entering We do not link this passively collected non-personally identifiable information with personally identifiable information you have actively provided elsewhere on this site. We reserve the right to share with third parties, including our business partners and advertisers, the anonymous aggregated information that we have passively collected via this site.

We do not use cookies (small text files that store non-personally identifiable information about you) on this site. However, please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
Internet Protocol (IP) Addresses
This site collects Internet protocol (IP) addresses. IP addresses are unique identifiers automatically assigned to each computer when logging onto the Internet. IP addresses allow us to collect much of the same information we collect through cookies, including browser type, what pages you visit, and how long you stay on the site. In general, IP addresses allow us to identify problems with our servers, prepare aggregate demographic information and other information regarding this use of this site, and improve the functions of this site. IP addresses do not identify any individual.

The personally identifiable information we collect from you will only be used and disclosed in accordance with this policy or as specifically disclosed to you at the time you provide the information.
Where we actively collect your information, for example, by your completion of an enquiry form or an email subscription request, we will only use your information for the purposes of fulfilling that enquiry or request.
We will not sell, lease, transfer, or otherwise permit access to your personally identifiable information to, or share with, any third parties, without your prior consent.
We reserve the right to sell, lease, transfer, or otherwise share without restriction aggregated and non-personally identifiable information regarding site usage, sales, traffic patterns, demographics, and other statistics about our site or those from whom we collect information via the site.
We also reserve the right to use or disclose personally identifiable information provided via this site as necessary in order to comply with applicable laws, regulations and directives, legal or judicial processes, and governmental or regulatory enquiries, and in order to protect the security and integrity of the site and the safety of its users.

If you subscribe to the Beach Tomato newsletter, either directly through the Beach Tomato website or by opting in to receive the newsletter on a Beach Tomato enquiry form, you will receive up to a maximum of one newsletter per week sent from You can unsubscribe from this list at any time by clicking on the clearly marked ‘unsubscribe’ button at the bottom of any Beach Tomato newsletter or by emailing us on listing the email address(es) you would like to have removed from the mailing list. Please write “unsubscribe” in the subject line.

We do not seek to collect personally identifiable information from you that you do not want collected. Toward that end, we indicate at all active information collection points whether requested information is required or optional. We also attempt to tell you at the point of collection and in this policy what the consequences will be (e.g., inability to access important functions of the site, less tailoring of information to match your interests, etc.) if you do not provide the required or optional information. When you submit personally identifiable information via this site, whether such information is required or optional, you consent to its disclosure and use in accordance with this privacy policy. If you ever decide that you do not wish to receive information from us regarding our products and services, you may opt out of receiving this information by contacting us by e-mail at (please write “unsubscribe” in the subject line), by post to Black Tomato, 4-14 Tabernacle Street, London EC2A 4LU, or by clicking on the clearly marked ‘unsubscribe’ button at the bottom of any Beach Tomato newsletter.

The Act gives you a right to access your personally identifiable information that we hold. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. If you wish to have access to your information or if you wish to correct or have your personally identifiable information deleted, please contact us by e-mail at or by post to Black Tomato, 4-14 Tabernacle Street, London EC2A 4LU.
To respond to your request or inquiry, we may require follow-up or contact information to allow us to verify that you are the person authorised to view the information you are requesting. We may, at our discretion, refuse to allow you access to certain information if, in our view, to provide such access would jeopardize another person’s privacy; would violate any applicable law, regulation or directive; or would unreasonably burden this site.

Although we take reasonable steps to protect the personally identifiable information that you provide via this site, no system is 100% secure or error-free. Therefore, we do not, and cannot, guarantee the security of the information provided to our site and any information you provide is at your own risk.
Once we have received your information we will use strict procedures and security features to try to prevent unauthorised access to such information.
The personally identifiable information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us. By submitting your personally identifiable information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this policy.

We reserve the right to change this Policy at any time and in our sole discretion. If we do change the Policy, the new Policy will be posted here, along with its revision date, and all information collected following the posting of such changes will be subject to the new Policy. We want you to know, however, that before we use or disclose your previously collected personally identifiable information in a materially different manner from that to which you agreed, we will first secure your affirmative consent for such use or disclosure. Without such consent, we will use your personally identifiable information in accordance with the Policy in effect at the time we collected the information. We encourage you to check this Policy periodically and – at a minimum – before each instance in which you provide personally identifiable information via this site.

Beach Tomato Headquarters are at 4-14 Tabernacle Street, London EC2A 4LU. Please contact us by email at or by telephone on 0207 426 9888 from UK or 1 646 558 3644 from US. Opening hours (UK GMT & US EST) are Monday – Friday 0900 – 1730.
This policy was last revised on 1/03/2013